About Guangzhou International Convention and Exhibition Group

Born for the City, Thriving with Industry

      On June 11, 2025, Guangzhou International Convention and Exhibition Group was officially inaugurated at the Guangzhou Baiyun International Convention Center. This marked a solid step forward in Guangzhou’s journey — as a millennium-old commercial capital — toward becoming a world-class exhibition city. It is also a strategic move to drive the high-quality development of the exhibition industry and support the city’s modern industrial system.

     Guangzhou International Convention and Exhibition Group was established under the directives of the CPC Guangzhou Municipal Committee and the Guangzhou Municipal Government, with coordinated support from the Guangzhou State-owned Assets Supervision and Administration Commission and the Guangzhou Commerce Bureau. It leverages the full value chain strengths of Lingnan Group — spanning commerce, travel, hospitality, tourism, catering, food and logistics — to integrate the city’s premium exhibition resources. As a member enterprise of Lingnan Group, the Group carries an extraordinary mission from day one: to empower industry through exhibitions and to revitalize the city through industry. Its vision is to build a leading one-stop, full-service “industry-driven exhibition” platform in China.

      Adopting a “market-oriented, professional, international, digital, brand-driven and green” development strategy, the Group draws on Lingnan Group’s superior resources in exhibition venues, conference centers, hotels, commercial facilities and tourism services. It has built a “1+3+N” diversified venue portfolio — one professional exhibition complex, three city-center conference hotels and a multitude of event spaces — offering a total meeting space of 1.3 million square meters. The Group’s business spans exhibition organization, conference management, incentive travel, festivals and events, forming a full-process one-stop service ecosystem that covers every stage of an exhibition.

Six-Pronged Strategy, Full-Chain Layout

      Fully committed to both “bringing in” and “going global”, the Group harnesses the mature overseas network of Lingnan Group’s GZL Tours — present in over 100 countries and regions — to organize international exhibition participation for Guangzhou enterprises while, in parallel, precisely inviting targeted overseas buyers to attend local exhibitions, thereby elevating the caliber and global reach of Guangzhou-hosted events. The Group is also actively exploring cross-sector integration models such as “exhibition + sports events” and “exhibition + tourism”, continuously unleashing the multiplier effect of the exhibition economy.

Global Vision, Dual Empowerment

       With the strategic goal of “stable launch in year one, visible results in year three, and becoming an influential top-tier domestic exhibition group in year five”, Guangzhou International Convention and Exhibition Group is crafting an ambitious 15th Five-Year Plan. It aims to position itself as the leading exhibition enterprise in the Greater Bay Area, actively introducing world-renowned international conferences, summits and industry events to Guangzhou while incubating city-level IP projects spanning “exhibitions, conferences, performances, competitions and festivals”. The Group is committed to injecting sustained “exhibition momentum” into Guangzhou’s drive to become an international consumption hub and a globally recognized exhibition capital, while also contributing to the coordinated economic development of the Guangdong-Hong Kong-Macao Greater Bay Area.

Forward Together, Toward the Future